The Scholarly Publishing
Office, University of Michigan, University Library
Draft goals
FY2004
Fiscal year 2004 poses some major challenges for the Scholarly
Publishing Office. As in previous years, the unit will continue to be
short-staffed due to a combination of a system wide hold on open positions and
staff leaves. At the same time, SPO will be assuming responsibility for a major
new project, LLMC-Digital, and will be met with increasing challenges in
supporting the ACLS History Ebook Project, as that project grows in its
ambitions for electronic texts. In addition, it is imperative that the Office
continue to grow in both the range of services it can provide its publishing
partners and in the number and type of publications supported.
In an
attempt to balance the unit’s current commitments, resources, and need to
grow, SPO’s focus in 2004 will be on:
- maintaining and improving existing publishing commitments
- exploring and developing tools to serve the publishing process
- consolidating and further developing methods and services for conversion and
implementation of publications
- achieving better budget awareness and management
- defining staff roles and planning for adequate staffing for both current and
potential commitments
- recruiting content for publication in fy05
- developing an outreach and marketing plan to create better exposure for SPO
in fy05
Maintaining and
improving existing publishing commitments
SPO has ongoing publishing commitments to six journals and has three
more under discussion or development. In addition, it has regularly scheduled
updates to annual conference proceedings and to the collaborative translation of
Diderot’s Encyclopedie and ongoing commitments to a number of other, more
erratically scheduled projects. In fy04, we will:
Maintain the
publication schedules for the journals online, improve the publishing
environment through better tools (see below), and implement the three journals
now in development (Endangered Species Update; Bulletin of the American Society
of Papyrologists; the Journal of the International Institute)
Complete
and promote the Center for Japanese Studies online publication site and attempt
to leverage it as a model with other International Institute publication
groups.
Develop and launch LLMC-Digital and refine management methods for
this large (an estimated 100 million pages), on-going (ten year)
commitment.
Continue to support the ACLS History Ebook project. Develop
better methods for tracking, prioritizing and scheduling development requests
and explore the possibility of dedicating a programmer half-time to
customization of the system and development of the frontlist titles. Improve
efficiency and systematize methods for the backfile conversion by documenting
workflow and assigning a project manager to the conversion.
Publish three
existing original monographs and use their development as an opportunity to
model a monographic publishing system.
Continue to develop SPO role as a
Library publisher. Design routine methods for handling Special Collections
exhibits. Explore the possibility of other types of Library
publications.
Bring to fruition SPO reprint publishing service: determine
a printer and work with that printer to offer affordable, high-quality reprints
from the Library’s digitally reformatted public domain
books.
Exploring and
developing tools to serve the publishing process:
SPO needs to continue to develop a suite of tools and services to serve
its needs and those if of its publishing partners. By the end of fy04 SPO
will:
Download and install the Open Journal System and be engaged in a
beta test with at least one journal.
Download and install phbbb, a
bulletin board software package and be engaged in a beta test with at least one
journal (this is dependent on Core Services timeline for installing the server
intended for this use).
Assessed PURL software to create persistent URLS
and will be either testing PURLS of have a firm development schedule with DLPS
for implementing PURLS more generally.
Completed development effort with
the business school to create an e-commerce system; be using this in the reprint
service and looking for opportunities to extend its use.
Seek out
opportunities to use new DLXS capabilities, particularly Unicode support,
enhanced level 2 support, and xslt support.
Explore short run and
on-demand digital printing as an extension of electronic publishing. Prepare a
brief report on findings.
Consolidating and
further developing methods and services for conversion and implementation of
publications
SPO continues to struggle with using a panoply of methods for
converting content from its source form to SPO-complaint sgml and in otherwise
preparing material for publication. SPO will use fy04 as opportunity to
streamline its conversion methods and put in place a fuller set of resources and
will:
Focus on better work and data flow, including analysis of current
situation and recommendations for improvement and for consolidating the current
myriad of tracking and management systems in place. In tandem with this effort,
make steps toward fuller documentation and toward development of a documentation
system for full implementation in fy05.
Make better use of student and
temporary labor for routine conversion tasks, freeing up permanent staff for
higher-level planning and development. Define and routinize student
tasks.
Develop graphic design capability both for marketing
SPOublications and that can be made available to content providers who require a
more highly designed environment than SPO can afford to supply as a
default.
Continue to make bitonal scanning and PPP services available to
clients through a combination of pass-throughs to DLPS, out-sourcing and
in-house capability. This is an area that will need consistent attention and
assessment as available resources shift and change.
Refine process for
managing intellectual property agreements including author agreements and
permissions to re-use existing material. This will include modeling a process
and creating a tracking system. The permissions system will be tested against
clearing rights on behalf of the Library for the distribution of digitally
reformatted books.
Develop a modest in-house proof-reading service.
Although SPO will continue to locate the majority of editorial work with its
authors and editors, it will seek to have adequate proofing ability on staff
(mostly through the use of graduate student assistants) to review publications
before they go online and to offer fuller editorial work on a case by case
basis.
Achieving better
budget awareness and management
Due to the unusual nature of SPO’s funding (a mix of collection
and personnel funds, supplemented by revenue), it has been difficult to
determine the status and location of SPO’s available budget. In order to
better manage SPO’s finances, we will:
Work with F&F to
determine salary savings from previous years and transfer savings to the SPO
discretionary account; isolate the SPO program account for staff salaries;
accrue all charges and deposit all non-grant revenues into the SPO discretionary
account.
Develop a consolidated in-house budget that takes into account
the SPO accounts as well as the money managed as “grant funding”
(ACLS, LLMC) for fee-based services.
Develop a prospective budget for
growth that takes into account both revenue expenditure and the need to maintain
some funds for unanticipated future need.
Defining staff roles and
planning for adequate staffing for both current and potential
commitments
SPO’s long-term short-staffing has caused the staff in place to
develop a sort of jack-of-all trades character. This has had value in spreading
around skill sets, but it is clear that better efficiency could be obtained with
greater specialization (and this will also help staff to develop more specific
areas of expertise). This year SPO will focus on rationalizing its staffing
plan in general, and, in particular will:
Redefine its open position, and
recruit, hire and train for this position.
Develop a better project
management scheme for LLMC and the ongoing ACLS backlist conversion work and
reassign staff or hire to meet management needs in this area.
Create
revised position descriptions that better reflect current roles by the end of
fy04.
Develop a growth plan that outlines new areas for hiring and
explores funding sources for new staff.
Plan to accommodate growth by
developing a plan for better use of office space.
Recruiting content for
publication in fy05
SPO will not be aggressive in recruiting new content to turn around
within the year, although it will continue to react to special opportunities.
While SPO will focus in this year on honoring existing commitments and improving
services, it recognizes the need for continuing to recruit new publications.
SPO will pursue new publication opportunities and work with content providers to
develop a publication schedule for fy05 when the unit should be fully
staffed.
Developing an outreach
and marketing plan to create better exposure for SPO in fy05
As part of its recruitment strategy, but also to promote existing
publications and to raise the visibility of the concept of library-based
scholarly publishing, SPO needs to develop a much more aggressive outreach and
marketing plan. While it may not be feasible to implement this plan before the
unit returns to full staffing, SPO will finalize a documented plan that includes
a variety of methods (press releases, talks to faculty, distribution of marc
records, list-serv announcements, etc) that will be taken into account in fy05
planning.